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آنلاین اسپرت
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    معرفی برند هد (Head)

    معرفی برند هد (Head)

    هد (Head) یک شرکت تکنولوژی محور است و شعار هد (Head) "عملکرد برتر از طریق تکنولوژی برتر" است.

     

     

    دفتر مرکزی شرکت هد (Head) در روتردام، هلند می باشد. Head N.V یک شرکت چند ملیتی در زمینۀ تولید محصولات ورزشی و بازاریابی است. این شرکت در چهار زمینۀ ورزش های زمستانی، ورزش های راکتی، غواصی و صدور مجوز (Licensing) فعالیت می کند. علاوه بر نام تجاری هد (Head) که برند مشهوری برای محصولات اسکی و تنیس است، شرکت شامل برند Penn تولید کنندۀ توپ های راکت بال و تنیس، اتصالات اسکی Tyrolia ، تولید کنندۀ تجهیزات غواصی Mares and Dacor و تولید کنندۀ تجهیزات اسنوبورد Blax and Generics می باشد. محصولات هد (Head) در بیشتر از 80 کشور به فروش می رسد.

     

     

    مؤسس شرکت هد (Head)، هاروارد هد (Howard Head)، یک نویسندۀ نا امید بود که به مهندسی تغییر شغل داد و در نهایت به یک کارآفرین تبدیل شد. هد (Head) در سال 1914 در فیلادلفیا، پنسیلوانیا، متولد شد. او پسر یک دندانپزشک بود. هد (Head) آرزو داشت که یک فیلمنامه نویس شود و برای رسیدن به هدف خود در دانشگاه هاروارد ثبت نام کرد. اما در سال دوم تحصیل به مهندسی تغییر رشته داد. با وجود فارغ التحصیلی با درجه ممتاز در سال 1936 در رشته مهندسی، هد (Head) همچنان به دنبال نوشتن بود. و در طول یک دورۀ سه ساله او از شغل های مختلف کم درآمد به عنوان یک نمایشنامه نویس، خبرنگار و ... اخراج شد. هد (Head) سپس در یک آزمون استعداد شرکت کرد و برطبق خاطرات خودش، کمترین نمره و کمترین استعداد او در زمینۀ نوشتن خلاقانه بود. و بیشترین استعداد را در زمینۀ تجسم سه بعدی داشت که نشانۀ خوبی برای مهندسی بود. در سال 1939 قبل از پرداختن به شغل مهندسی، برای شرکت هواپیمایی گلن ال. مارتین به کار پرداخت.

     

     

    هد (Head) در طول سال های جنگ در شرکت مارتین به کار مشغول بود. در سال 1946 هد (Head) همچنان با این شرکت همکاری داشت. علاقۀ او به فعالیت اجتماعی منجر به تلاش او برای اسکی در سفر تفریحی در ورمونت شد، رویدادی که به نقطۀ عطفی در زندگی او تبدیل شد. علیرغم تلاش های نا امید کنندۀ او، هد (Head) به این ورزش ادامه داد و تصمیم گرفت که مهارت خود را افزایش دهد. مشابه بسیاری از مبتدیان، هد (Head) تجهیزات را عامل اصلی عملکرد ضعیف خود می دانست، اما بر خلاف اکثریت قریب به اتفاق از اسکی بازان، هد (Head) برای به دست آوردن شرایط مطلوب به دانش های فنی تکیه کرد. اسکی ها در آن زمان بلند، سنگین و زمخت بودند. آن ها همچنین از چوب گردوی آمریکایی تولید می شدند. که به راحتی شکل خود را از دست می داد و سواری ناپایداری ایجاد می کرد. به جای تلاش کردن برای تسلط بر اسکی های سنتی، هد (Head) تلاش به تولید اسکی های سبک تر، بهتر و کارآمد تر با استفاده از فلزات و تکنیک های تولید هواپیما نمود. او استدلال کرد که اگر چوب مادۀ بهتری است، چرا هواپیما برای مدت طولانی تری از چوب ساخته نشد؟ هد (Head) یک ارّۀ نواری به قیمت 250 دلار خرید و در زمان فراغت خود به طراحی اسکی پرداخت. تصور کلی او ساخت اسکی های فلزی ساده که دیگران ساخته و شکست خورده بودند، نبود. هد (Head) به دنبال ساخت اسکی به روش ساندویچ فلزات در صنعت هواپیما بود. این روش در طول جنگ جهانی دوم، هنگامیکه شیمیدان ها چسب های انعطاف پذیر و ضد آب برای متصل کردن آلومینیوم و تختۀ چندلا تولید کردند، توسعه داده شد. در سال 1947، هد پروژۀ اسکی "لانه زنبوری" (honeycomb) خود را راه اندازی کرد. از آنجا که هد (Head) اسکی را به صورت دو لایه آلومینیوم که به تخته سه لا متصل شده که یک لایه پلاستیک لانه زنبوری را دربرگرفته است،تصور می کرد، این نام انتخاب شد. 

     

     

    هد (Head) آنچنان به طراحی اسکی و آینده دار بودن آن امیدوار بود که در ماه ژانویۀ سال 1948 از شرکت مارتین استعفا داد و تمام وقت خود را به طراحی اسکی اختصاص داد. هد (Head) با اختصاص دادن 6000 دلار شرکت اسکی هد (Head) را در تیمنیوم، مریلند تاسیس کرد و شبانه روز برای تکمیل طرح ایده ال و اسکی سبک وزن خود تلاش کرد. فرایند اتصال بسیار پیچیده بود و توسعۀ تکنیک جوش دادن اسکی در روغن به منظور تنظیم چسب چندین ماه زمان برد. بعد از یکسال تلاش، هد (Head) در نهایت شش جفت اسکی ترکیبی تولید نمود و با رفت و آمدهای مکرر مدرسان اسکی را متقاعد کرد تا اسکی های او را تست کنند. همۀ نمونه های اولیۀ او در عرض یک ساعت اسکی شکستند. با این حال یکی از اسکی بازان حرفه ای، نیل رابینسون، هد (Head) را برای تلاش دوباره تشویق نمود و قول داد که نمونۀ جدیدی که هد می سازد را تست کند. در انتهای فصل، بعد از اینکه رابینسون تعدادی از اسکی های شکسته شده را بازگشت داد، هد (Head) اسکی تولید کرد که به قدرت چوب بود اما نصف آن وزن داشت. اما این اسکی تا تکمیل شدن فاصله داشت. با این حال هد (Head) سه سال برای توسعۀ طرح خود وقت صرف کرد که از دو ضعف عمده رنج می برد. آلومینیوم یخ می زد و برف جمع شده در انتها و لبه های اسکی، اسکی کردن را کند می کرد. برای حذف یخ زدگی و بهبود حرکت اسکی، هد (Head) زیر اسکی را با یک پلاستیک خاص که در نهایت برای پوشاندن لبه ها و بالای اسکی هم استفاده شد، پوشاند. به منظور افزایش قدرت، هد (Head) پلاستیک لانه زنبوری مرکزی را با تخته سه لا جایگزین کرد. در نهایت برای حل مشکل کند شدن اسکی، او یک نوار استیل را به سرتاسر اسکی متصل نمود. تا سال 1950 او 40 طرح مختلف را معرفی کرد و در نهایت موفق شد. او طرح خود را  "Standard" نامگذاری کرد و شروع به تولید و فروش اسکی های خود به قیمت 85 دلار نمود. در آن زمان قیمت بازار برای اسکی های سنتی 25 دلار بود. در نهایت وزن اسکی های هد (Head) همانند وزن اسکی های چوب درخت گردو بود اما آن ها قوی تر و انعطاف پذیرتر بودند و حرکت بهتری داشتند. از همه مهمتر اسکی های هد (Head)، امکان اسکی کردن مبتدیان را فراهم می کرد که دیگر در قلمرو ورزشکاران ماهر نبود، بعضی از ورزشکاران این اسکی ها را "متقلب" (cheaters) می نامیدند.   

     

    در سال 1950 هد (Head) شرکت خود را با نام شرکت اسکی هد (Head) ثبت کرد. برای بدست آوردن پول کافی برای ادامۀ فعالیت، هد (Head) چهل درصد از شرکت را به ارزش 60 هزار دلار فروخت. اسکی های او به سرعت مورد پذیرش بازار قرار نگرفت و هد (Head) چندین سال تلاش خستگی ناپذیر برای معرفی اسکی گران قیمت "Standard" انجام داد. با توجه به سوابق شرکت در سال 1955 هد (Head) به برند برتر در فروش اسکی در آمریکا و اروپا تبدیل شد. متقاعد کردن اسکی بازان در سطح جهانی برای پذیرش اسکی هد (Head) زمانبر بود، اما پیروزی های المپیکی قابل توجه با اسکی هد (Head) در طول دهۀ 1960 به دورۀ اسکی های سنتی خاتمه داد. به علاوه با دارا بودن اختراعات مهم در پوشش ساختار فلزی اسکی، محبوبیت اسکی هد (Head) افزایش یافت.

     

     

     

    هد (Head) در طول دهۀ 1960 برای تنوع بخشیدن به محصولات خود تلاش نمود و یک بخش پوشاک در سال 1966 اضافه نمود. در سال 1969 شرکت، اسکی فایبرگلاس / فلز خود را معرفی کرد. او همچنین در توسعۀ راکت های تنیس مشارکت نمود. که یکبار دیگر از علاقۀ هد (Head) در ورزشی که او آرزو به بهبود مهارت شخصی خود را داشت سرچشمه می گرفت. همانند اسکی، راکت های تنیس هم از چوب ساخته می شد و طرح کلی آن ها صد سالی بود که بدون تغییر باقی مانده بود. در سال 1968، هد (Head) بخش تنیس را در شرکت خود راه اندازی کرد و یکسال بعد اولین راکت های تنیس فلزی در مسابقات تنیس آزاد آمریکا معرفی شد. همزمان هد (Head) تحت کنترل شرکت AMF Corp، شرکت تولید کننده کالاهای ورزشی که برای محصولات بولینگ خود شناخته شده بود، درآمد. هد (Head) به زودی در سال 1969 مجبور به فروش شرکت خود به AMF  به ارزش 16 میلیون دلار شد. در زمان بازنشستگی او به بازی های تنیس که با استفاده از راکت های فلزی بهبود یافته بود تمرکز کرد. او یک ماشین توپ از شرکت Prince Manufacturing Co خریداری نمود. عملکرد ماشین را خوب ندید آن را از هم جدا کرد و معایب طراحی آن را پیدا نمود. او به زودی سهامی در این شرکت خریداری کرد و به توسعۀ اولین راکت فلزی بزرگتر از سایز پرداخت و Prince را به تولید کنندۀ عمدۀ تنیس تبدیل کرد. هد (Head) در سال 1991در سن 76 سالگی درگذشت.

     

     

    تحت کنترل AMF، هد (Head) دو خرید عمده در طول دهۀ 1970 داشت. Tyrolia، تولید کنندۀ تجهیزات اسکی اتریشی، و Mares تولید کنندۀ ایتالیایی تجهیزات غواصی به هد (Head) اضافه شدند. در سال 1985 AMF توسط Irwin Jacobs خریداری شد. در سال 1981 او شرکت Minstar، شرکت تولید کنندۀ اتومبیل برفی، که بعد از دو سال متوالی کمبود برف ورشکسته شده بود را خریداری کرد. اما این شرکت دارای یک شاخۀ جانبی در زمینۀ قایق موتوری بود که مورد توجه Jacobs بود. حال شرکت Minstar شروع به خرید شرکت های دیگر نمود و بزرگترین این معاملات شامل AMF شد. در طول چهار سال مدیریت Minstar، هد (Head) به برون سپاری بازاریابی و توزیع محصولات خود پرداخت. در سال 1987 محصولات شرکت هد (Head) تنوع بیشتری یافت و به تولید کفش تنیس پرداخت. یکسال بعد، تمام تولیدات به یک کارخانۀ جدید در اتریش منتقل شد و در نتیجۀ آن نزدیک به 100 کارگر اخراج شدند.

     

     

    در ماه مارس 1989، Minstar شرکت هد، Tyrolia و Mares را فروخت. شرکت هد (Head) دارای درآمد سالانۀ 150 میلیون دلار در مقایسۀ درآمد 100 میلیون دلاری Tyrolia و درآمد 26 میلیون دلاری Mares بود.

     

     

    کنترل هد (Head) بار دیگر در سال 1993 تغییر کرد و سپس در سال 1995 سرمایه گذار سوئدی Johan Eliasch، شرکت را به ارزش یک میلیون دلار خریداری نمود. همانند هاروارد هد، Eliasch دارای مدرک مهندسی همراه با یک مدرک کارشناسی ارشد از موسسه سلطنتی تکنولوژی استکهلم بود. اما برخلاف هد (Head) از سنین پایین به تجارت علاقه مند بود. پدربزرگ او یک صنعت گر عمدۀ سوئدی بود و از آنجا که می ترسید ثروت بر وارثان آثار منفی به جای بگذارد وصیت کرده بود که آن ها می توانند بعد از رسیدن به سن 50 سالگی بر دارایی های خود تسلط پیدا کنند. پدر و مادر Eliasch پزشک بودند اما او تجارت را بیشتر از پزشکی دوست داشت. از سن 12 سالگی به خرید سهام پرداخت. بعد از آموزش به مدت یکسال با شرکت آلمانی زیمنس در اوایل دهۀ 1980، Eliasch به لندن رفت و همراه با شرکای خود از گروه Tufton اقدام به خرید شرکت های دچار مشکل مالی و بازگرداندن آن ها به وضع خوب مالی و فروش آن ها کرد. در سال 1991هنگامیکه شرکای او اقدام به ورود به بازار حمل و نقل کردند Eliasch از گروه جدا شد. یکی از اولین کارهای Eliasch بدست آوردن مالکیت لندن فیلم، شرکت مشهور تاسیس شده توسط سر الکساندر کوردا، بود. گذشته از علاقۀ شدید به سینما، Eliasch علاقۀ زیادی به اسکی داشت و از شرایط برند هد (Head) مطلع بود. هنگامیکه شرکت هد (Head) در سال های 1989 و 1993 به بازار عرضه شد او برای بدست آوردن مالکیت آن تلاش کرد و سرانجام در سال 1995 موفق شد.

     

     

    Eliasch به سرعت برای احیای شرکت هد (Head) اقدام نمود. او مخارج کلی را کاهش داد و 1100 شغل و دو خط تولید بدون سود، چوب های گلف و پوشاک ورزشی، که مسئول اصلی ضررهای شرکت بود را قطع کرد. او تمرکز شرکت را به سمت ورزش های زمستانی، تنیس و غواصی سوق داد. قسمت چهارم، صدور مجوز، پس از آن اضافه شد. در نتیجۀ این تغییرات در سال 1997 درآمد 16 درصد نسبت به سال قبل کاهش داشت اما شرکت به سود 4 میلیون دلاری دست یافت. علیرغم شروع خوب شرکت در سال 1998 دچار برخی مشکلات مالی شد. در سال 1997 اولین راکت تنیس ساخته شده از تیتانیوم و گرافیت که بسیار محبوب گشت معرفی شد. سپس اولین راکت تنیس کامپیوتری با نام Head Intelligence معرفی شد که سنسورهایی را برای تنظیم قدرت داشت و بنابراین نیمی از ارتعاشات را کاهش داده و عامل آرنج تنیس باز را حذف می کرد. در زمینۀ اسکی، اسکی هایی به شکل ساعت شنی که قدرت مانور خوبی داشت طراحی شد. در سال 1998 شرکت Dacor، پیشگام در صنعت غواصی، خریداری شد. به دنبال آن در سال 1999 مالکیت شرکت توپ تنیس Penn و تولید کنندگان اسنوبورد  Blax and Generics نیز  به دست آمد.

     

     

    در سال 2000 شرکت هد (Head) به بورس عرضه شد. سهام شرکت در هر دو بازار بورس وین و بورس اوراق بهادار نیویورک معامله شد. هد (Head) همچنان به تأکید خود بر تحقیقات و توسعه و همچنین رشد خارجی ادامه می دهد. هدف اضافه کردن برخی خطوط تولید جدید برای تنوع بخشیدن به محصولات بود. به طور خاص مدیریت با هدف دوبرابر کردن سایز شرکت هد (Head) ظرف مدت پنج سال، شروع به بررسی کردن بخش های تناسب اندام، دوچرخه، گلف و ماهیگیری نمود.  

     

     

    در سال 2007، شرکت هد (Head) شروع به تولید تجهیزات بدمینتون شامل راکت، کیف، کفش و پوشاک کرد. آن ها همچنین لگوی خود را در جهت نگرش جدید به یک لگوی قوی تر و ضخیم تر اصلاح کردند. هد (Head) با معرفی تکنولوژی های برتر در زمینۀ تنیس و تجهیزات آن همچنان پیشتاز است.

     

     

     

     

    ترجمه شده توسط تیم Osport

    استفاده از این مطلب با ذکر منبع بلا مانع است.

    منبع: www.fundinguniverse.com/company-histories/head-n-v-history 

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    چگونه پوشاک محافظ در برابر نور خورشید (UPF) انتخاب کنیم؟
    معرفی برند و محصولات ون سیتی مدرن فیتنس (Vancity Modern Fitness)
    تکنولوژی های به کار رفته در محصولات سالامون (salomon)
    تکنولوژی های به کار رفته در پوشاک برند 361 درجه (361 Degrees)
    تکنولوژی های به کار رفته در کاپشن های رانینگ سالامون (Salomon)
    معرفی برند 361 درجه
    معرفی برند پیپس (PIEPS) در کوهنوردی
    معرفی برند اسکات (SCOTT)

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    log(43) | debug(0) | profiler(7) | db(64) | system(13) | all
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    [notice] #412 in module/news/src/Api/Story.php
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    20:45:03.1635
    [0.0005]
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    20:45:03.165
    [0.0007]
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    20:45:03.1668
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    20:45:03.1686
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    20:45:03.1698
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    20:45:03.1712
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    20:45:03.1751
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    20:45:03.1767
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    20:45:03.1819
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    params: [where1] 1592;
    20:45:03.1847
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    20:45:03.1869
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    20:45:03.1886
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    20:45:03.1899
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    20:45:03.193
    [0.0007]
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    20:45:03.1968
    [0.0005]
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    params: [where1] 1559;
    20:45:03.2001
    [0.0005]
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    20:45:03.2024
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    20:45:03.2053
    [0.0007]
    query: SELECT `media_doc`.`id` AS `id`, `media_doc`.`path` AS `path`, `media_doc`.`filename` AS `filename`, `media_doc`.`attributes` AS `attributes`, `media_doc`.`mimetype` AS `mimetype`, `media_doc`.`title` AS `title`, `media_doc`.`description` AS `description`, `media_doc`.`active` AS `active`, `media_doc`.`time_created` AS `time_created`, `media_doc`.`time_updated` AS `time_updated`, `media_doc`.`time_deleted` AS `time_deleted`, `media_doc`.`appkey` AS `appkey`, `media_doc`.`uid` AS `uid`, `media_doc`.`count` AS `count`, `media_doc`.`season` AS `season`, `media_doc`.`updated_by` AS `updated_by`, `media_doc`.`license_type` AS `license_type`, `media_doc`.`copyright` AS `copyright`, `media_doc`.`geoloc_latitude` AS `geoloc_latitude`, `media_doc`.`geoloc_longitude` AS `geoloc_longitude`, `media_doc`.`cropping` AS `cropping`, `media_doc`.`featured` AS `featured` FROM `media_doc` WHERE `id` = :where1
    params: [where1] 1518;
    20:45:03.2076
    [0.0008]
    query: SELECT `media_doc`.`id` AS `id`, `media_doc`.`path` AS `path`, `media_doc`.`filename` AS `filename`, `media_doc`.`attributes` AS `attributes`, `media_doc`.`mimetype` AS `mimetype`, `media_doc`.`title` AS `title`, `media_doc`.`description` AS `description`, `media_doc`.`active` AS `active`, `media_doc`.`time_created` AS `time_created`, `media_doc`.`time_updated` AS `time_updated`, `media_doc`.`time_deleted` AS `time_deleted`, `media_doc`.`appkey` AS `appkey`, `media_doc`.`uid` AS `uid`, `media_doc`.`count` AS `count`, `media_doc`.`season` AS `season`, `media_doc`.`updated_by` AS `updated_by`, `media_doc`.`license_type` AS `license_type`, `media_doc`.`copyright` AS `copyright`, `media_doc`.`geoloc_latitude` AS `geoloc_latitude`, `media_doc`.`geoloc_longitude` AS `geoloc_longitude`, `media_doc`.`cropping` AS `cropping`, `media_doc`.`featured` AS `featured` FROM `media_doc` WHERE `id` = :where1
    params: [where1] 1518;
    20:45:03.2098
    [0.0005]
    query: SELECT `media_doc`.`id` AS `id`, `media_doc`.`path` AS `path`, `media_doc`.`filename` AS `filename`, `media_doc`.`attributes` AS `attributes`, `media_doc`.`mimetype` AS `mimetype`, `media_doc`.`title` AS `title`, `media_doc`.`description` AS `description`, `media_doc`.`active` AS `active`, `media_doc`.`time_created` AS `time_created`, `media_doc`.`time_updated` AS `time_updated`, `media_doc`.`time_deleted` AS `time_deleted`, `media_doc`.`appkey` AS `appkey`, `media_doc`.`uid` AS `uid`, `media_doc`.`count` AS `count`, `media_doc`.`season` AS `season`, `media_doc`.`updated_by` AS `updated_by`, `media_doc`.`license_type` AS `license_type`, `media_doc`.`copyright` AS `copyright`, `media_doc`.`geoloc_latitude` AS `geoloc_latitude`, `media_doc`.`geoloc_longitude` AS `geoloc_longitude`, `media_doc`.`cropping` AS `cropping`, `media_doc`.`featured` AS `featured` FROM `media_doc` WHERE `id` = :where1
    params: [where1] 1518;
    20:45:03.2134
    [0.0008]
    query: SELECT `favourite_list`.* FROM `favourite_list` WHERE `uid` = :where1 AND `item` = :where2 AND `table` = :where3 AND `module` = :where4
    params: [where1] 0;[where2] 915;[where3] story;[where4] news;
    20:45:03.215
    [0.0007]
    query: SELECT `favourite_list`.* FROM `favourite_list` WHERE `item` = :where1 AND `table` = :where2 AND `module` = :where3 ORDER BY `id` DESC, `time_create` DESC
    params: [where1] 915;[where2] story;[where3] news;
    20:45:03.2274
    [0.0006]
    query: SELECT `media_doc`.`id` AS `id`, `media_doc`.`path` AS `path`, `media_doc`.`filename` AS `filename`, `media_doc`.`attributes` AS `attributes`, `media_doc`.`mimetype` AS `mimetype`, `media_doc`.`title` AS `title`, `media_doc`.`description` AS `description`, `media_doc`.`active` AS `active`, `media_doc`.`time_created` AS `time_created`, `media_doc`.`time_updated` AS `time_updated`, `media_doc`.`time_deleted` AS `time_deleted`, `media_doc`.`appkey` AS `appkey`, `media_doc`.`uid` AS `uid`, `media_doc`.`count` AS `count`, `media_doc`.`season` AS `season`, `media_doc`.`updated_by` AS `updated_by`, `media_doc`.`license_type` AS `license_type`, `media_doc`.`copyright` AS `copyright`, `media_doc`.`geoloc_latitude` AS `geoloc_latitude`, `media_doc`.`geoloc_longitude` AS `geoloc_longitude`, `media_doc`.`cropping` AS `cropping`, `media_doc`.`featured` AS `featured` FROM `media_doc` WHERE `id` = :where1
    params: [where1] 1383;
    20:45:03.2341
    [0.0006]
    query: SELECT `media_doc`.`id` AS `id`, `media_doc`.`path` AS `path`, `media_doc`.`filename` AS `filename`, `media_doc`.`attributes` AS `attributes`, `media_doc`.`mimetype` AS `mimetype`, `media_doc`.`title` AS `title`, `media_doc`.`description` AS `description`, `media_doc`.`active` AS `active`, `media_doc`.`time_created` AS `time_created`, `media_doc`.`time_updated` AS `time_updated`, `media_doc`.`time_deleted` AS `time_deleted`, `media_doc`.`appkey` AS `appkey`, `media_doc`.`uid` AS `uid`, `media_doc`.`count` AS `count`, `media_doc`.`season` AS `season`, `media_doc`.`updated_by` AS `updated_by`, `media_doc`.`license_type` AS `license_type`, `media_doc`.`copyright` AS `copyright`, `media_doc`.`geoloc_latitude` AS `geoloc_latitude`, `media_doc`.`geoloc_longitude` AS `geoloc_longitude`, `media_doc`.`cropping` AS `cropping`, `media_doc`.`featured` AS `featured` FROM `media_doc` WHERE `id` = :where1
    params: [where1] 1383;
    20:45:03.2363
    [0.0005]
    query: SELECT `media_doc`.`id` AS `id`, `media_doc`.`path` AS `path`, `media_doc`.`filename` AS `filename`, `media_doc`.`attributes` AS `attributes`, `media_doc`.`mimetype` AS `mimetype`, `media_doc`.`title` AS `title`, `media_doc`.`description` AS `description`, `media_doc`.`active` AS `active`, `media_doc`.`time_created` AS `time_created`, `media_doc`.`time_updated` AS `time_updated`, `media_doc`.`time_deleted` AS `time_deleted`, `media_doc`.`appkey` AS `appkey`, `media_doc`.`uid` AS `uid`, `media_doc`.`count` AS `count`, `media_doc`.`season` AS `season`, `media_doc`.`updated_by` AS `updated_by`, `media_doc`.`license_type` AS `license_type`, `media_doc`.`copyright` AS `copyright`, `media_doc`.`geoloc_latitude` AS `geoloc_latitude`, `media_doc`.`geoloc_longitude` AS `geoloc_longitude`, `media_doc`.`cropping` AS `cropping`, `media_doc`.`featured` AS `featured` FROM `media_doc` WHERE `id` = :where1
    params: [where1] 1383;
    20:45:03.2686
    [0.0012]
    query: SELECT `news_story`.`id` AS `id`, `news_story`.`title` AS `title`, `news_story`.`subtitle` AS `subtitle`, `news_story`.`slug` AS `slug`, `news_story`.`topic` AS `topic`, `news_story`.`topic_main` AS `topic_main`, `news_story`.`author` AS `author`, `news_story`.`text_summary` AS `text_summary`, `news_story`.`text_description` AS `text_description`, `news_story`.`text_html` AS `text_html`, `news_story`.`seo_title` AS `seo_title`, `news_story`.`seo_keywords` AS `seo_keywords`, `news_story`.`seo_description` AS `seo_description`, `news_story`.`important` AS `important`, `news_story`.`status` AS `status`, `news_story`.`time_create` AS `time_create`, `news_story`.`time_update` AS `time_update`, `news_story`.`time_publish` AS `time_publish`, `news_story`.`uid` AS `uid`, `news_story`.`hits` AS `hits`, `news_story`.`image` AS `image`, `news_story`.`path` AS `path`, `news_story`.`cropping` AS `cropping`, `news_story`.`main_image` AS `main_image`, `news_story`.`additional_images` AS `additional_images`, `news_story`.`point` AS `point`, `news_story`.`count` AS `count`, `news_story`.`favourite` AS `favourite`, `news_story`.`attach` AS `attach`, `news_story`.`attribute` AS `attribute`, `news_story`.`type` AS `type` FROM `news_story` WHERE `slug` = :where1
    params: [where1] history-of-head;
    20:45:03.273
    [0.0006]
    query: SELECT `media_doc`.`id` AS `id`, `media_doc`.`path` AS `path`, `media_doc`.`filename` AS `filename`, `media_doc`.`attributes` AS `attributes`, `media_doc`.`mimetype` AS `mimetype`, `media_doc`.`title` AS `title`, `media_doc`.`description` AS `description`, `media_doc`.`active` AS `active`, `media_doc`.`time_created` AS `time_created`, `media_doc`.`time_updated` AS `time_updated`, `media_doc`.`time_deleted` AS `time_deleted`, `media_doc`.`appkey` AS `appkey`, `media_doc`.`uid` AS `uid`, `media_doc`.`count` AS `count`, `media_doc`.`season` AS `season`, `media_doc`.`updated_by` AS `updated_by`, `media_doc`.`license_type` AS `license_type`, `media_doc`.`copyright` AS `copyright`, `media_doc`.`geoloc_latitude` AS `geoloc_latitude`, `media_doc`.`geoloc_longitude` AS `geoloc_longitude`, `media_doc`.`cropping` AS `cropping`, `media_doc`.`featured` AS `featured` FROM `media_doc` WHERE `id` = :where1
    params: [where1] 1383;
    20:45:03.2746
    [0.0005]
    query: SELECT `media_doc`.`id` AS `id`, `media_doc`.`path` AS `path`, `media_doc`.`filename` AS `filename`, `media_doc`.`attributes` AS `attributes`, `media_doc`.`mimetype` AS `mimetype`, `media_doc`.`title` AS `title`, `media_doc`.`description` AS `description`, `media_doc`.`active` AS `active`, `media_doc`.`time_created` AS `time_created`, `media_doc`.`time_updated` AS `time_updated`, `media_doc`.`time_deleted` AS `time_deleted`, `media_doc`.`appkey` AS `appkey`, `media_doc`.`uid` AS `uid`, `media_doc`.`count` AS `count`, `media_doc`.`season` AS `season`, `media_doc`.`updated_by` AS `updated_by`, `media_doc`.`license_type` AS `license_type`, `media_doc`.`copyright` AS `copyright`, `media_doc`.`geoloc_latitude` AS `geoloc_latitude`, `media_doc`.`geoloc_longitude` AS `geoloc_longitude`, `media_doc`.`cropping` AS `cropping`, `media_doc`.`featured` AS `featured` FROM `media_doc` WHERE `id` = :where1
    params: [where1] 1383;
    20:45:03.2762
    [0.0005]
    query: SELECT `media_doc`.`id` AS `id`, `media_doc`.`path` AS `path`, `media_doc`.`filename` AS `filename`, `media_doc`.`attributes` AS `attributes`, `media_doc`.`mimetype` AS `mimetype`, `media_doc`.`title` AS `title`, `media_doc`.`description` AS `description`, `media_doc`.`active` AS `active`, `media_doc`.`time_created` AS `time_created`, `media_doc`.`time_updated` AS `time_updated`, `media_doc`.`time_deleted` AS `time_deleted`, `media_doc`.`appkey` AS `appkey`, `media_doc`.`uid` AS `uid`, `media_doc`.`count` AS `count`, `media_doc`.`season` AS `season`, `media_doc`.`updated_by` AS `updated_by`, `media_doc`.`license_type` AS `license_type`, `media_doc`.`copyright` AS `copyright`, `media_doc`.`geoloc_latitude` AS `geoloc_latitude`, `media_doc`.`geoloc_longitude` AS `geoloc_longitude`, `media_doc`.`cropping` AS `cropping`, `media_doc`.`featured` AS `featured` FROM `media_doc` WHERE `id` = :where1
    params: [where1] 1383;
    20:45:03.2794
    [0.0006]
    query: SELECT `core_block`.`id` AS `id`, `core_block`.`root` AS `root`, `core_block`.`name` AS `name`, `core_block`.`title` AS `title`, `core_block`.`description` AS `description`, `core_block`.`module` AS `module`, `core_block`.`template` AS `template`, `core_block`.`render` AS `render`, `core_block`.`config` AS `config`, `core_block`.`type` AS `type`, `core_block`.`content` AS `content`, `core_block`.`cache_ttl` AS `cache_ttl`, `core_block`.`cache_level` AS `cache_level`, `core_block`.`title_hidden` AS `title_hidden`, `core_block`.`body_fullsize` AS `body_fullsize`, `core_block`.`active` AS `active`, `core_block`.`cloned` AS `cloned`, `core_block`.`class` AS `class`, `core_block`.`subline` AS `subline` FROM `core_block` WHERE `name` = :where1
    params: [where1] system-user-bar;
    20:45:03.289
    [0.0010]
    query: SELECT `core_block`.`id` AS `id`, `core_block`.`root` AS `root`, `core_block`.`name` AS `name`, `core_block`.`title` AS `title`, `core_block`.`description` AS `description`, `core_block`.`module` AS `module`, `core_block`.`template` AS `template`, `core_block`.`render` AS `render`, `core_block`.`config` AS `config`, `core_block`.`type` AS `type`, `core_block`.`content` AS `content`, `core_block`.`cache_ttl` AS `cache_ttl`, `core_block`.`cache_level` AS `cache_level`, `core_block`.`title_hidden` AS `title_hidden`, `core_block`.`body_fullsize` AS `body_fullsize`, `core_block`.`active` AS `active`, `core_block`.`cloned` AS `cloned`, `core_block`.`class` AS `class`, `core_block`.`subline` AS `subline` FROM `core_block` WHERE `name` = :where1
    params: [where1] shop-basket;
    20:45:03.2939
    [0.0006]
    query: SELECT `core_block`.`id` AS `id`, `core_block`.`root` AS `root`, `core_block`.`name` AS `name`, `core_block`.`title` AS `title`, `core_block`.`description` AS `description`, `core_block`.`module` AS `module`, `core_block`.`template` AS `template`, `core_block`.`render` AS `render`, `core_block`.`config` AS `config`, `core_block`.`type` AS `type`, `core_block`.`content` AS `content`, `core_block`.`cache_ttl` AS `cache_ttl`, `core_block`.`cache_level` AS `cache_level`, `core_block`.`title_hidden` AS `title_hidden`, `core_block`.`body_fullsize` AS `body_fullsize`, `core_block`.`active` AS `active`, `core_block`.`cloned` AS `cloned`, `core_block`.`class` AS `class`, `core_block`.`subline` AS `subline` FROM `core_block` WHERE `name` = :where1
    params: [where1] shop-basket;
    20:45:03.2972
    [0.0006]
    query: SELECT `core_block`.`id` AS `id`, `core_block`.`root` AS `root`, `core_block`.`name` AS `name`, `core_block`.`title` AS `title`, `core_block`.`description` AS `description`, `core_block`.`module` AS `module`, `core_block`.`template` AS `template`, `core_block`.`render` AS `render`, `core_block`.`config` AS `config`, `core_block`.`type` AS `type`, `core_block`.`content` AS `content`, `core_block`.`cache_ttl` AS `cache_ttl`, `core_block`.`cache_level` AS `cache_level`, `core_block`.`title_hidden` AS `title_hidden`, `core_block`.`body_fullsize` AS `body_fullsize`, `core_block`.`active` AS `active`, `core_block`.`cloned` AS `cloned`, `core_block`.`class` AS `class`, `core_block`.`subline` AS `subline` FROM `core_block` WHERE `name` = :where1
    params: [where1] search-search;
    20:45:03.3085
    [0.0011]
    query: SELECT `news_story`.`id` AS `id`, `news_story`.`title` AS `title`, `news_story`.`subtitle` AS `subtitle`, `news_story`.`slug` AS `slug`, `news_story`.`topic` AS `topic`, `news_story`.`topic_main` AS `topic_main`, `news_story`.`author` AS `author`, `news_story`.`text_summary` AS `text_summary`, `news_story`.`text_description` AS `text_description`, `news_story`.`text_html` AS `text_html`, `news_story`.`seo_title` AS `seo_title`, `news_story`.`seo_keywords` AS `seo_keywords`, `news_story`.`seo_description` AS `seo_description`, `news_story`.`important` AS `important`, `news_story`.`status` AS `status`, `news_story`.`time_create` AS `time_create`, `news_story`.`time_update` AS `time_update`, `news_story`.`time_publish` AS `time_publish`, `news_story`.`uid` AS `uid`, `news_story`.`hits` AS `hits`, `news_story`.`image` AS `image`, `news_story`.`path` AS `path`, `news_story`.`cropping` AS `cropping`, `news_story`.`main_image` AS `main_image`, `news_story`.`additional_images` AS `additional_images`, `news_story`.`point` AS `point`, `news_story`.`count` AS `count`, `news_story`.`favourite` AS `favourite`, `news_story`.`attach` AS `attach`, `news_story`.`attribute` AS `attribute`, `news_story`.`type` AS `type` FROM `news_story` WHERE `slug` = :where1
    params: [where1] history-of-head;
    20:45:03.3132
    [0.0007]
    query: SELECT `media_doc`.`id` AS `id`, `media_doc`.`path` AS `path`, `media_doc`.`filename` AS `filename`, `media_doc`.`attributes` AS `attributes`, `media_doc`.`mimetype` AS `mimetype`, `media_doc`.`title` AS `title`, `media_doc`.`description` AS `description`, `media_doc`.`active` AS `active`, `media_doc`.`time_created` AS `time_created`, `media_doc`.`time_updated` AS `time_updated`, `media_doc`.`time_deleted` AS `time_deleted`, `media_doc`.`appkey` AS `appkey`, `media_doc`.`uid` AS `uid`, `media_doc`.`count` AS `count`, `media_doc`.`season` AS `season`, `media_doc`.`updated_by` AS `updated_by`, `media_doc`.`license_type` AS `license_type`, `media_doc`.`copyright` AS `copyright`, `media_doc`.`geoloc_latitude` AS `geoloc_latitude`, `media_doc`.`geoloc_longitude` AS `geoloc_longitude`, `media_doc`.`cropping` AS `cropping`, `media_doc`.`featured` AS `featured` FROM `media_doc` WHERE `id` = :where1
    params: [where1] 1383;
    20:45:03.3157
    [0.0005]
    query: SELECT `media_doc`.`id` AS `id`, `media_doc`.`path` AS `path`, `media_doc`.`filename` AS `filename`, `media_doc`.`attributes` AS `attributes`, `media_doc`.`mimetype` AS `mimetype`, `media_doc`.`title` AS `title`, `media_doc`.`description` AS `description`, `media_doc`.`active` AS `active`, `media_doc`.`time_created` AS `time_created`, `media_doc`.`time_updated` AS `time_updated`, `media_doc`.`time_deleted` AS `time_deleted`, `media_doc`.`appkey` AS `appkey`, `media_doc`.`uid` AS `uid`, `media_doc`.`count` AS `count`, `media_doc`.`season` AS `season`, `media_doc`.`updated_by` AS `updated_by`, `media_doc`.`license_type` AS `license_type`, `media_doc`.`copyright` AS `copyright`, `media_doc`.`geoloc_latitude` AS `geoloc_latitude`, `media_doc`.`geoloc_longitude` AS `geoloc_longitude`, `media_doc`.`cropping` AS `cropping`, `media_doc`.`featured` AS `featured` FROM `media_doc` WHERE `id` = :where1
    params: [where1] 1383;
    20:45:03.3178
    [0.0005]
    query: SELECT `media_doc`.`id` AS `id`, `media_doc`.`path` AS `path`, `media_doc`.`filename` AS `filename`, `media_doc`.`attributes` AS `attributes`, `media_doc`.`mimetype` AS `mimetype`, `media_doc`.`title` AS `title`, `media_doc`.`description` AS `description`, `media_doc`.`active` AS `active`, `media_doc`.`time_created` AS `time_created`, `media_doc`.`time_updated` AS `time_updated`, `media_doc`.`time_deleted` AS `time_deleted`, `media_doc`.`appkey` AS `appkey`, `media_doc`.`uid` AS `uid`, `media_doc`.`count` AS `count`, `media_doc`.`season` AS `season`, `media_doc`.`updated_by` AS `updated_by`, `media_doc`.`license_type` AS `license_type`, `media_doc`.`copyright` AS `copyright`, `media_doc`.`geoloc_latitude` AS `geoloc_latitude`, `media_doc`.`geoloc_longitude` AS `geoloc_longitude`, `media_doc`.`cropping` AS `cropping`, `media_doc`.`featured` AS `featured` FROM `media_doc` WHERE `id` = :where1
    params: [where1] 1383;
    20:45:03.3197
    [0.0006]
    query: SELECT `comment_root`.* FROM `comment_root` WHERE `module` = :where1 AND `type` = :where2 AND `item` = :where3
    params: [where1] news;[where2] news;[where3] 915;
    20:45:03.3484
    [0.0010]
    query: SELECT `core_session`.* FROM `core_session` WHERE `id` = :where1
    params: [where1] oe0qh5t0637gbsnqi7h06akp83;
    20:45:03.3501
    [0.0005]
    query: INSERT INTO `core_session` (`modified`, `data`, `id`, `lifetime`) VALUES (:modified, :data, :id, :lifetime)
    params: [modified] 1732209303;[data] __ZF|a:2:{s:20:"_REQUEST_ACCESS_TIME";d:1732209303.062921;s:6:"_VALID";a:1:{s:36:"Zend\Session\Validator\HttpUserAgent";s:103:"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])";}}PI_USER|a:2:{s:5:"field";a:3:{s:2:"id";i:0;s:8:"identity";s:0:"";s:4:"name";s:10:"مهمان";}s:4:"time";i:1732209603;}hits_news|a:1:{i:915;b:1;}FlashMessenger|C:23:"Zend\Stdlib\ArrayObject":205:{a:4:{s:7:"storage";a:0:{}s:4:"flag";i:2;s:13:"iteratorClass";s:13:"ArrayIterator";s:19:"protectedProperties";a:4:{i:0;s:7:"storage";i:1;s:4:"flag";i:2;s:13:"iteratorClass";i:3;s:19:"protectedProperties";}}};[id] oe0qh5t0637gbsnqi7h06akp83;[lifetime] 1440;
    system
    Execution time
    0.3688 s
    Included files
    597 files
    Memory usage
    12292720; peak: 12402080 bytes
    OS
    Linux
    Web Server
    LiteSpeed
    PHP Version
    7.0.33
    Pi Environment
    2.6.0-beta development
    Zend Version
    2.4.11
    Persist Engine
    file
    Cache Storage
    Pi\Cache\Storage\Adapter\Filesystem
    Module
    news
    Theme
    osportv3
    Extensions
    APC: ; Intl; cURL